This study examines how online social media, specifically Twitter, influences public perception and debate on climate change. By constructing social networks for users discussing climate change, the study classifies user attitudes and finds strong homophily and polarization into "sceptic" and "activist" groups. Most users interact only with like-minded individuals, forming communities dominated by a single view. However, there are also mixed-attitude communities where sceptics and activists frequently interact. Messages within like-minded groups typically have positive sentiment, while interactions between opposing views carry negative sentiment. Users expressing negative sentiment often receive negativity in return. Those in mixed-attitude communities tend to have less polarized views but express more negativity towards differing opinions. The study highlights the existence of "echo chambers" and "open forums" on social media, which have implications for public engagement on climate change.
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Williams, Hywel TP, et al. "Network analysis reveals open forums and echo chambers in social media discussions of climate change." Global environmental change 32 (2015): 126-138.
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