JoelR Posted October 12 Share Posted October 12 Great content marketing tells a good story, and people want to understand the mission and values as much as wanting to buying something for the product itself. Have you thought about incorporating any of these strategies? Develop a story arc - stitch together mini stories on many individual posts into a larger mission or theme Show, don't tell - using infographics, a stunning visual, or a video Write like a writer - write with creativity, boldness, and a type of message that grabs attention Inspired by Digital Marketing Institute Quote Link to comment Share on other sites More sharing options...
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