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Mailchimp Report: "This Holiday, It's Personal"


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Six takeaways from the holiday report by Mailchimp, a company that sent +8 Billion emails from Thanksgiving Day through Giving Tuesday in 2022.  They commissioned Edelman DXI for an annual holiday report for marketers with 6 holiday trends for marketers to know:

  1. SMS and social media are valuable, but email still reigns supreme. Use email to drive your core message
  2. Customers are willing to share their data if it means more personalization. Take advantage of the data you have, ask for the data you need.
  3. Even with customer data in hand, many marketers don't have time to utilize it effectively. Use segments and smart tools to deliver more relevant messages without all the work.
  4. Customers want you to share with them, then sell to them. Build trust in your brand to drive future sales.
  5. Email volume drops over Black Friday Cyber Monday weekend, but consumers don't stop engaging. Send targeted automations to keep customers engaged all weekend long.
  6. Personalized offers can help marketers stand out from the crowd. Offer tiered promotions to reward your best customers. 

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Inspired by MailChimp: https://mailchimp.com/resources/this-holiday-its-personal/

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