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Lifestyle Marketing: Marketing Lifestyle Not the Products

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Lifestyle Marketing is a marketing method where marketers, businesses, and companies market a certain kind of lifestyle to their target audience rather than the product itself. You can see the best examples of Lifestyle Marketing in marketing campaigns of luxury brands. Luxury brands promote a posh lifestyle and the people who use these brands categorize themselves with the lifestyle represented by these brands.

Not just with luxury brands, even for the products that are targeted towards the masses, Lifestyle Marketing is popular as the masses can relate to the lifestyle presented through the marketing campaigns.

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