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User-Generated Content in Emails


Olivia

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One of the powerful ways to strengthen your brand and engage your community is to showcase user-generated content (UGC) within your email campaigns. 

In this article, we give you some tips on how you can effectively showcase user-generated content in your email campaigns:

Top Posts Roundup: Creating a selection of top user-generated content such as photos, posts or contributions and highlighting these in your email newsletters is a great way to showcase user-generated content. 

Providing links to the content you showcase in your emails will increase the chances of members clicking those to explore further. 

Create Branded Hashtags: Creating a specific hashtag related to your community and encouraging your members to use the hashtag when sharing content to social media platforms is a great way to monitor the associated content. This can be used to identify top-performing posts and content. 

Member Spotlights: Feature contributions and profiles of your community members in a spotlight in emails you send. Use this to share their achievements, stories or notable posts to create a sense of recognition within the community. 

Feature Popular Discussions: Collect the most popular and engaging discussions within your community and include them as snippets in the emails you send to your community members. Link back to the full content in the email to allow members to explore the content further, should they wish to. 

Diversity in Content Types: To ensure an engaging and diverse representation of the contributions from the community, consider showcasing a variety of content types such as videos, images, polls or text-based posts.

Encourage Participation: Actively encourage members to submit their content for a potential feature within email campaigns. This can be done by using clear call-to-action in your emails to prompt members to share their content, photos, insights or stories. 

Personalized Emails: Personalization is a great way to enhance the sense of recognition and community. Using personalized emails to thank your members for their contributions and let them know that their content will be featured is a great way to give back and show that you appreciate their contributions. 

Highlight Achievements: If there are set achievements or milestones for the community, sharing with your members when they reach and complete a milestone or achievement such as achieving a collective goal, completing a successful event or reaching a certain number of members is a great way to show that you appreciate their support.

Social Proof: Showcasing the number of shares, likes and comments user-generated content receives on social media in emails you send to your members can help reinforce the popularity and value of the content in question. 

Interactive Content: Encouraging recipients of the emails you send to engage and interact with the community and the email can be helped by including interactive elements such as surveys and polls related to user-generated content.  

Timing Matters: The timing of the emails you send is important. You will find that sending emails around the time engagement is high can maximize the impact of your email. 

User Testimonials and Quotes: If you are looking to add a personal touch to your emails, incorporating testimonials and quotes from your members works well and can also reinforce the positive impact of community participation. 

Something to always remember before showcasing a member's content is to be sure that you get permission to do so before you feature their content. By asking permission first it shows that you respect their privacy preferences. 

In conclusion, by showcasing user-generated content effectively, you will be able to foster a sense of community and encourage ongoing participation. 


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