Akar, Ezgi, and Sona Mardikyan. "User roles and contribution patterns in online communities: a managerial perspective." Sage Open 8.3 (2018): 2158244018794773.

This research addresses the challenge of recognizing and managing diverse user types within online communities, crucial for ensuring their sustained engagement and satisfaction. By integrating theories from managerial and social perspectives and employing social network analysis, the study identifies distinct user types based on their contribution patterns. It further offers tailored motivational strategies to practitioners, aiming to enhance user engagement by catering to the unique needs and behaviors of each identified user group.