Crowdsourcing has become a prevalent tool for creativity activities within online communities, particularly through participation on social platforms in marketing domains. The emergence of mobile crowdsourcing introduces a new approach to engage the mobile crowd in online creativity tasks. This research aims to enhance our understanding of intrinsic and extrinsic motivation in crowdsourcing via social networks by examining various motivational factors influencing user participation in online activities. Through exploration of motivational factors within online communities, a research model is developed to elucidate motives in crowdsourcing activities. The study identifies key factors driving online users to contribute through social platforms. Utilizing a survey-based research design involving mobile users in China, the impacts of intrinsic motivation and incentive factors on participation in online creativities via Chinese social networks are analyzed. The findings suggest that intrinsic motivations are more strongly linked to higher levels of user contribution in crowdsourcing than extrinsic motivations within the Chinese context. These findings hold significant practical implications for online creativities and crowdsourcing initiatives targeting Chinese audiences.
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Al Sukaini, Ali Khalaf Mohammed, Jing Zhang, and Ahmed Ghanim Zghair Albazooni. "Mobile crowdsourcing: Intrinsic and extrinsic motivational factors influencing online communities in China." Journal of Marketing Development and Competitiveness 9.1 (2015): 129.
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