Ariely, Dan (2008). Predictably irrational: the hidden forces that shape our decisions (1st ed.). New York: Harper. ISBN 978-0-06-135323-9. OCLC 182521026.

Dan Ariely's "Predictably Irrational: The Hidden Forces That Shape Our Decisions" (2008) examines the irrational behaviors that influence human decision-making. The book explores various psychological and cognitive biases that impact choices, revealing how seemingly rational individuals often make decisions that defy logic. Ariely's research provides insights into the factors that drive behavior, with implications for both individuals and organizations seeking to understand and predict human actions. Keywords: predictably irrational, decision-making, cognitive biases.