This study examines the role of online communities in facilitating co-innovation, where firms and end users collaborate on tasks like new product development. A specific online community case study is analyzed, focusing on how innovation occurs within this community and the factors that drive co-innovation. The study applies social capital theory and a social media perspective, revealing that the interconnectivity among users generates social capital, which is crucial for driving co-innovation. The paper discusses the drivers, processes, and types of co-innovation, and concludes with limitations of the study and directions for future research.
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Bugshan, Hatem. "Co-innovation: the role of online communities." Journal of Strategic Marketing 23.2 (2015): 175-186.
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