"Tribalism, Conflict and Shape-shifting Identities in Online Communities" is a research paper by Campbell, Fletcher, and Greenhill that examines the phenomenon of online tribalism, where people form groups based on shared interests or beliefs. The paper analyzes how these online communities can experience conflict and how members can shape their identities in response to this conflict.
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Campbell, J., Fletcher, G. & Greenhil, A. (2002). Tribalism, Conflict and Shape-shifting Identities in Online Communities. In the Proceedings of the 13th Australasia Conference on Information Systems, Melbourne Australia, 7–9 December 2002
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