Chen, Tom, et al. "User experience sharing: Understanding customer initiation of value co-creation in online communities." European Journal of Marketing 52.5/6 (2018): 1154-1184.

This paper introduces the concept of User Experience Sharing (UES) as a form of customer-initiated value co-creation in service networks, focusing on the benefits it brings to both firms and other customers within online communities. Through a study involving mobile app users, it validates the User Experience Sharing Model (UESM), showing that customer-to-customer (C2C) UES significantly drives customer engagement and insights, mediated by motivational drivers informed by service-dominant logic. This research highlights the importance of firms encouraging C2C UES for enhanced customer outcomes.