This study compares positively-valenced and negatively-valenced online communities, focusing on Reddit subreddits, to understand the factors driving user engagement. While both types offer prosocial benefits, positively-valenced communities foster supportive interactions, while negatively-valenced ones thrive on shared animosity. The research aims to identify factors influencing engagement and explore strategies for promoting positive engagement.
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Chen, Yimin, et al. "Engagement for Good or Ill: Comparing Characteristics of Co‐Creative and Co‐Destructive Online Communities." Proceedings of the Association for Information Science and Technology 59.1 (2022): 645-647.
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