This study explores the impact of entrepreneur-contributed content on the engagement and growth of online communities, with a focus on the video game industry. It reveals that the optimal amount and type of content vary across different community types, with both excessive and insufficient contributions potentially failing to maximize engagement. Additionally, the research highlights that community growth is significantly influenced by engagement levels, especially in open communities hosted on social media platforms. These findings offer valuable insights for entrepreneurs on how to effectively foster community engagement and growth, contributing to a broader understanding of online and entrepreneurial communities.
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Cyron, Thomas, Marcel Garz, and Norbert Steigenberger. "Beware the community type: engagement and growth in core vs. open online communities." Small Business Economics (2023): 1-25.
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