This study explores trolling management in online communities from an organizational perspective, using a case study of PETA’s Facebook community. Through non-participatory netnography, it identifies six trolling management strategies: non-engaging, educating, bolstering, expurgating, asserting, and mobilizing, assessing their effectiveness in enhancing community outcomes. The research fills a gap in the literature by providing a meso-level view on how organizations can tackle trolling behaviors that disrupt user engagement.
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Dineva, Denitsa, and Jan Breitsohl. "Managing trolling in online communities: an organizational perspective." Internet Research 32.1 (2022): 292-311.
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