This research focuses on the impact of community design on user behavior within online communities, specifically analyzing how different factors contribute to identity-based and bond-based user attachments. Through a survey, it finds that network effects, intergroup comparison, and social categorization significantly influence identity attachment, while collectivism, interpersonal similarity, and social interaction foster bond attachment. The study highlights that identity attachment plays a crucial role in driving user behavior in online communities.
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Fiedler, Marina, and Marko Sarstedt. "Influence of community design on user behaviors in online communities." Journal of Business Research 67.11 (2014): 2258-2268.
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