Gerlitz, Carolin; Anne Helmond (May 2011). "The Like economy: the social web in transition" (PDF). Conference Paper MiT7 Unstable Platforms – The promise and peril of transition. Retrieved 11 June 2011.

Gerlitz and Helmond's (2011) paper, "The Like economy: the social web in transition," discusses the implications of the "like economy" for social web research. The authors suggest that the proliferation of "like" buttons and other forms of social feedback are transforming the social web into a more commercialized and data-driven environment. The paper explores some of the challenges and opportunities associated with this trend, including issues related to privacy, identity, and data ownership.