Gladwell's "The Law of the Few" is a chapter from his book "The Tipping Point" that discusses the concept of social contagion and the role of "connectors," "mavens," and "salesmen" in the spread of ideas, products, and behaviors. The chapter provides examples of each type of person and how they contribute to the diffusion of information and influence.
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Gladwell, Malcolm. "The Law of the Few". The Tipping Point. Little Brown. pp. 34–38.
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