Hajli, M. Nick, et al. "Credibility of information in online communities." Journal of Strategic Marketing 23.3 (2015): 238-253.

This study delves into the dynamics of social support and information credibility within online health communities, crucial aspects given the rise of content generation through social media and Web 2.0 technologies. By analyzing discussions within an online health forum, the research identifies key factors that influence users' trust and perceived accuracy of information. These include the use of user profiles, post ratings, and enhanced content monitoring by community advisors. The findings underscore the importance of credibility and accuracy in fostering social relationships within these forums. Despite concerns over information credibility, the study highlights a growing reliance on social media for both information and support among users. The research suggests that organizations can gain insights into consumer behavior by understanding their use of social media, concerns about information credibility, and their need for social support.