Hajli, Nick. "Ethical environment in the online communities by information credibility: a social media perspective." Journal of Business Ethics 149.4 (2018): 799-810.

This research delves into the ethics of marketing and technology in the digital era, focusing on the role of social media in influencing decision-making through word of mouth. It introduces a social word-of-mouth model tested within a popular travel community via survey. The model underscores the significance of social media and social support in social networking sites (SNSs) for enhancing information credibility and usefulness, fostering an ethical environment for word-of-mouth adoption. The study elaborates on both the theoretical and practical implications of these findings, contributing valuable insights into the intersection of social media ethics, marketing, and information dissemination.