This paper investigates the concept of loyalty in multi-community engagement, particularly on Reddit. Loyalty is defined as a user-community relation, where loyal users consistently prefer one community over others and loyal communities retain their users over time. Analysis of a large dataset from Reddit discussion communities shows that loyal users exhibit consistent behaviors, such as using language that signals collective identity and engaging with niche content, potentially playing a curatorial role. Loyal communities are characterized by denser user interaction networks and lower rates of triadic closure, indicating cohesive interactions and less subgroup fragmentation. The study also finds that the propensity for a user to become loyal is often evident from their initial interactions with a community, suggesting some users are inherently loyal.
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Hamilton, William, et al. "Loyalty in online communities." Proceedings of the International AAAI conference on web and social media. Vol. 11. No. 1. 2017.
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