Howard, Tharon. Design to thrive: Creating social networks and online communities that last. Morgan Kaufmann, 2009.

"Design to Thrive" delves into the factors that determine the success or failure of social networks and online communities. It emphasizes the role of user experience practitioners in understanding what attracts and retains users. The book outlines unique design principles and methodologies tailored for social networks, drawing from the author's extensive research. These strategies aim to foster successful and sustainable online communities, ranging from corporate wikis to platforms aspiring to be the next Facebook.