This paper delineates online communities from other internet-supported group interactions by defining them and identifying three generic types based on ownership models. The value proposition for members is shaped by the ownership model, influencing interaction opportunities. Participation hinges on meeting specific needs, while additional benefits enhance membership value and encourage retention. Online communities offer significant benefits for businesses, NGOs, individuals, and community organizations, highlighting their potential in various contexts such as business, healthcare, and community engagement.
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Hunter, M. Gordon, and Rosemary Stockdale. "Taxonomy of online communities: ownership and value propositions." 2009 42nd Hawaii International Conference on System Sciences. IEEE, 2009.
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