This study aims to explore the impact of online communities on fragmented and diverse markets for durable goods, hypothesizing that these communities can enhance market efficiency. The research focuses on pricing dynamics in both standard commercial settings and internet exchange platforms. Additionally, it examines how user-generated content within online communities influences credibility and quality perceptions, thereby amplifying their impact on market transactions.
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Hunter, Mark Lee, and David A. Soberman. "‘The equalizer’: Measuring and explaining the impact of online communities on consumer markets." Corporate Reputation Review 13 (2010): 225-247.
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