This study explores the influence of cultural differences on creativity and innovation within online communities, focusing on English- and Chinese-speaking online basketball communities. The research examines how cultural contexts affect the development of innovations in virtual consumer groups and identifies the motivations behind members' participation in collaborative innovation efforts. Findings reveal that while both English- and Chinese-speaking communities produce a high volume and quality of creative outputs, there are noticeable differences in innovation patterns and the types of innovations that emerge, reflecting cultural influences on creative processes and expressions. For companies looking to engage with online communities across different cultures, it's important to tailor interactions to meet the varying expectations and routines of community members. The study highlights that perceptions of creativity and innovation can significantly vary across cultures, offering valuable insights for fostering cross-cultural collaboration in online innovation initiatives.
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Jawecki, Gregor, Johann Füller, and Johannes Gebauer. "A comparison of creative behaviours in online communities across cultures." Creativity and Innovation Management 20.3 (2011): 144-156.
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