Kaur, Puneet. "Underpinnings of user participation in service provider–hosted online communities." Service Science 8.3 (2016): 249-262.

This study addresses the lack of research on factors influencing teenagers' intention to continue participating in Facebook-based brand communities, crucial for user-centric service innovation. Findings highlight the positive impact of self-efficacy, hedonic motivation, reciprocal benefit, and social influence on user attitude, with self-efficacy exerting the strongest influence. Additionally, significant relationships between attitude, continuation intention, and activity levels are observed, offering valuable insights for organizations leveraging social media brand communities for service innovation.