This article introduces a theory of dynamic virtual communities, categorizing them based on commercial purpose and organizational structure. It elaborates on a model demonstrating the dynamic nature of these communities and highlights differences among various types from a common perspective. The model aims to establish criteria for utilizing virtual communities in electronic commerce, without providing finite definitions but rather emphasizing distinctions and functions.
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Klang, Mathias, and Stefan Olsson. "Commercializing online communities: from communities to commerce." Proceedings of the 2nd International Conference IeC, Manchester, United Kingdom. 1999.
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