"Why Participate in an Online Social Network: An Empirical Analysis" by Krasnova, Hildebrand, Günther, Kovrigin, and Nowobilska explores the reasons why individuals participate in online social networks. The study investigates factors such as social capital, self-presentation, and enjoyment that drive users' engagement with social networking platforms. It examines how users' motivations differ across different types of social network activities. The research sheds light on the psychological and social factors that influence users' decision to join and participate in online social networks. Keywords: online social networks, user participation, motivations.
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Krasnova, H.; Hildebrand, H.; Günther, O.; Kovrigin, A.; Nowobilska, A. (2008). "Why Participate in an Online Social Network: An Empirical Analysis" (PDF). Proc. 16th European Conf. on Information Systems. (ECIS 2008).
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