This research highlights the distinction between 'prominence'—the psychological proximity of members to their online community—and 'engagement'—a member's psychological dedication to act positively towards the community. Despite the significant focus on engagement as a driver of behavior in online communities, the concept of prominence has been largely overlooked. Utilizing self-determination theory, the researchers propose a framework that sets apart prominence from engagement, emphasizing its unique nature, formation, and behavioral outcomes. Findings from two studies suggest that incorporating prominence into the model significantly enhances its predictive power over models that only consider engagement. This work offers a novel theoretical perspective in Information Systems research, clarifying the distinct pathways through which prominence and engagement influence online community behavior.
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Kuem, Jungwon, Lara Khansa, and Sung S. Kim. "Prominence and engagement: Different mechanisms regulating continuance and contribution in online communities." Journal of Management Information Systems 37.1 (2020): 162-190.
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