Charles Leadbeater's book "We-Think – Mass innovation not mass production" (2008) explores the concept of mass collaboration and how it can be used to drive innovation. He argues that the internet has enabled a new era of collaborative innovation, where individuals and organizations can work together to create new products and services. He cites various examples of successful collaborative projects and discusses the benefits and challenges of mass collaboration.
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Leadbeater, Charles (2008). We-Think – Mass innovation not mass production. Profile Books. ISBN 978-1-86197-892-9.
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