This study explores the impact of cognitive and affective guidance on user participation in online innovation activities within online communities. Utilizing secondary data from NetEase.com and an econometric model, the study investigates the influence of these guidance methods on user participation. Furthermore, through experiments drawing on mental simulation theory, the study examines the underlying mechanisms of innovation guidance on user participation at the linguistic level. Results reveal a dual mediating effect of outcome simulation and process simulation on user participation, with product types moderating this effect. These findings offer insights into enhancing user participation in innovation activities and provide practical implications for companies and platforms.
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Li, Yang, et al. "Exploring the impact of innovation guidance on user participation in online communities: A mixed methods investigation of cognitive and affective perspectives." Frontiers in Psychology 13 (2022): 1011837.
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