This paper explores the impact of two intertwined trends in the digital age: the growing importance of online savvy for business-to-customer relationships and the rise of alternative information dissemination channels enabled by the internet. Online communities serve as platforms for effective information and knowledge sharing, highlighting their potential power. The paper emphasizes the significance of understanding relevant online activities for knowledge management in the e-business era.
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Lueg, Christopher. "Knowledge sharing in online communities and its relevance to knowledge management in the e-business era." International Journal of Electronic Business 1.2 (2003): 140-151.
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