"Elusive Consumption" emerges from a gathering of leading experts convened in Sweden to confront the complexities of consumerism across various disciplines. From the influence of advertising to cultural homogeneity, the book delves into controversial topics, offering diverse perspectives on consumer behavior and its societal implications.
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Maclaran, Pauline, et al. "Gender, technology and computer-mediated communications in consumption-related online communities." Elusive consumption. Routledge, 2020. 145-171.
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