Marshall (2010) analyzes the role of ambiguity and disorder in online ethnography and how the construction of culture online is influenced by these factors. Paccagnella (1997) offers a practical guide for conducting ethnographic research in virtual communities, drawing on his experiences studying a MUD community. Puri's (2007) article, "The Web of Insights - The Art and Practice of Webnography," offers a practical guide for conducting online ethnography in commercial research contexts.
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Marshall, J.P. "Ambiguity, Oscillation and Disorder: Online Ethnography and the Making of Culture," Cosmopolitan Civil Societies, Volume 2(3) Spring, 2010
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