The article "Maslow's Hierarchy: Why People Engage in Online Communities" explains how Maslow's hierarchy of needs can be applied to understand the motivations behind online community participation. The article suggests that people engage in online communities to fulfill different needs, including physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Understanding these needs can help community managers design effective strategies to engage members.
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"Maslow's Hierarchy: Why People Engage in Online Communities". Social Media Today.
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