The rise of online communities has become a focal point for marketing professionals, highlighting the need for consumer brand companies to adapt by developing new management skills. Brand managers are required to gain a deep understanding of online behavior to cultivate strong, sustainable, and beneficial online communities around their brands, with the discussion focusing on the reasons behind the success of such communities and the necessary skills for effective management.
-
McWilliam, Gil. "Building stronger brands through online communities." MIT Sloan Management Review 41.3 (2000): 43.
-
Members
- JoeyM
- Chris Anderson
- envy
- JoelR
- Adriano Faria
- Square Wheels
- Nathan Explosion
- Dilip
- DawPi
- V0RT3X
- ali hagi
- lukash
- TracyIsland
- opentype
- StevenM
- Como
- Marcin Martyniak
- IC Essentials
- Andhrafriends Admin
- adik
- N700
- MissB
- XwReK
- terabyte
- GazzaGarratt
- A Zayed
- PrettyPixels
- Paul
- onlyME
- isvans
- Claudia999
- rainx
- NewVicious
- Daffy
- hyprem
- GuitarGathering
- Tripp
- Kirill Gromov
- Askancy
- MLK
- aXenDev
- Live Games
- Jelly Belly
- eveneme eveneme
- Analog
- Synergy
- burnyourfeelings
- Nomad
- ReyDev
- Morphe
- eivindsimensen
- YourSharona
- lordi
- shahed
- John Horton
- PayMap
- Serval
- Matt
- Nomer3
- Dennis Maidon
- Nicolas PC
- Ioannis D
- bernhara
- Zennuie
- COSMIN
- wulfx01
- Matthew Hawley
- bing11
- Verto
- George Anderssen
- Toby
- Cheryl
- ArashDev
- abobader
- IPS THEME
- SzymonPajacyk
- Bearback
- nosavinggrace
- Aengul
- Labis
- Maxius
- Shawn RR
- Richard Arch
- Marius
- Gary
- Sofia
- Ryan
- JoshB
- John Morris
- Mila
- Montreal
- aLEX49566
- PPlanet
- Ronald
- Fabian Paul Sanabria
- Meddysong
- sulervo
- PasXal
- ozman
- ZLTRGO