Murthy (2011) discusses the emergence of digital ethnographic methods for social research, arguing that these methods offer new opportunities for studying online communities and digital cultures. The author discusses a range of digital ethnographic methods, including netnography, virtual ethnography, and social media analysis.
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Murthy, D. (2011) "Emergent digital ethnographic methods for social research," Ch. 7 In The Handbook of Emergent Technologies in Social Research.
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