Parker CJ, Wang H (2016). "Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement". Journal of Fashion Marketing and Management. 20 (4): 487–506. doi:10.1108/JFMM-02-2016-0015.

Parker and Wang's research (2016) explores the motivations behind engagement with mobile commerce fashion retail apps. The study examines both hedonic (enjoyment-oriented) and utilitarian (functionality-oriented) motivations for using these apps. The findings indicate that both types of motivations influence app engagement, with hedonic motivations having a stronger impact on user engagement. The study highlights the importance of considering both enjoyment and functionality when designing mobile commerce apps in the fashion industry. Keywords: m-commerce, fashion retail, app engagement.