"ROI of Social Media: How to Improve the Return on Your Social Marketing Investment" by Powell, Groves, and Dimos is a guide that explains how to measure the return on investment (ROI) of social media marketing efforts and offers practical tips on how to improve ROI by aligning social media with business goals, measuring and analyzing social media metrics, and optimizing social media campaigns. Keywords: social media, ROI, social marketing.
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Powell, Guy R.; Groves, Steven W.; Dimos, Jerry (2011). ROI of Social Media: How to improve the return on your social marketing investment. New York: John Wiley & Sons. ISBN 978-0-470-82741-3. OCLC 0470827416.
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