This paper highlights the importance of evaluating the success of online communities through key determinants of sociability and usability. It outlines various measures including participant numbers, message frequency, member satisfaction, reciprocity, on-topic messaging, trustworthiness, errors, and productivity. The study emphasizes the need for a comprehensive approach to developing success metrics for online communities, recommending the combination of quantitative measures with qualitative insights from ethnographic research to avoid misleading conclusions.
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Preece, Jenny. "Sociability and usability in online communities: Determining and measuring success." Behaviour & Information Technology 20.5 (2001): 347-356.
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