"Trust among strangers in internet transactions: Empirical analysis of eBay's reputation system" by Resnick and Zeckhauser examines how trust is established in online transactions using eBay's reputation system. The paper analyzes data from eBay to understand how buyers and sellers rely on reputation scores and feedback to determine the trustworthiness of their potential trading partners. The research finds that the reputation system plays a crucial role in fostering trust and reducing risks in online transactions. Keywords: trust, reputation system, online transactions.
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Resnick, P.; R. Zeckhauser (2002). Trust among strangers in internet transactions: Empirical analysis of eBay's reputation system (PDF). Advances in Applied Microeconomics. Vol. 11. pp. 127–157. doi:10.1016/S0278-0984(02)11030-3. ISBN 978-0-7623-0971-9. S2CID 14867715.
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