In "Google+ Isn't Just A Social Network, It's An 'Identity Service'," Rosoff (2011) discusses how Google+ is more than just a social network but rather an identity service. The article explains that Google is trying to verify the real identities of its users and connect them across all of Google's services. The author argues that the ability to link an individual's online presence across multiple platforms is powerful and beneficial for Google, as it allows them to provide personalized advertising and data collection.
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Rosoff, Matt (28 August 2011). "Google+ Isn't Just A Social Network, It's An 'Identity Service'". San Francisco Chronicle. Hearst Corp.
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