In "Tribes: We Need You to Lead Us," Seth Godin argues that in today's world of mass communication and social media, it is easier than ever to gather people with similar interests, values, and goals into tribes. A tribe is defined as a group of people who are connected to one another, a leader, and an idea. The author encourages individuals to find their tribe and lead it, as it is through the efforts of a few that movements are born and change is effected. In the book, Godin provides examples of successful tribal leaders, such as Harley-Davidson enthusiasts and Howard Dean supporters. The author emphasizes that a leader's role is not to control or manage the tribe, but rather to inspire and empower its members. The book also argues that it is not enough to simply join a tribe, but individuals must contribute to it and take an active role in shaping its direction. Overall, "Tribes: We Need You to Lead Us" encourages readers to embrace their own leadership potential and to become agents of change in their communities.
Keywords: Tribes, leadership, social media, movement, change.