This study investigates the phenomenon of social loafing within online communities, emphasizing its detrimental effect on group cohesion, which is vital for a community's success. By integrating social capital and perceived risk perspectives, the research explores how factors such as anonymity, offline activities, knowledge quality, and media richness influence social ties and perceived risks, which in turn affect social loafing behaviors. Data from 323 online community users supported the proposed model, indicating that social loafing significantly undermines group cohesion. The findings highlight the roles of social ties and perceived risk in social loafing, with anonymity, offline activities, knowledge quality, and media richness directly impacting these elements. The study contributes to the understanding of social loafing in online environments and offers practical insights for mitigating its effects to foster healthier, more cohesive online communities.
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Shiue, Yih-Chearng, Chao-Min Chiu, and Chen-Chi Chang. "Exploring and mitigating social loafing in online communities." Computers in Human Behavior 26.4 (2010): 768-777.
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