This paper examines the role of electronic word-of-mouth (eWOM) in developing the digital marketplace, particularly for start-up firms, by analyzing the generation of emotional value (E-value) in social media and networking sites (SMNS). Through a case study of a Swedish start-up industrial design company, the research explores how website design and communication strategies influence eWOM, utilizing a formal value theory as a coding scheme. Findings from the analysis of emoticon and value expressions across three e-communication campaigns reveal that emotional expressions, often marked by emoticons, correlate with more concise verbal expressions and quicker response times. These insights into E-value highlight its significance for eWOM and suggest strategies for information management and online community building.
-
Standing, Craig, Markus Holzweber, and Jan Mattsson. "Exploring emotional expressions in e-word-of-mouth from online communities." Information Processing & Management 52.5 (2016): 721-732.
-
Members
- Chris Anderson
- JoelR
- JoeyM
- envy
- Adriano Faria
- Square Wheels
- Nathan Explosion
- Dilip
- DawPi
- V0RT3X
- ali hagi
- lukash
- TracyIsland
- opentype
- StevenM
- Como
- Marcin Martyniak
- IC Essentials
- Andhrafriends Admin
- adik
- N700
- MissB
- XwReK
- terabyte
- GazzaGarratt
- A Zayed
- PrettyPixels
- Paul
- onlyME
- isvans
- Claudia999
- rainx
- NewVicious
- Daffy
- hyprem
- GuitarGathering
- Tripp
- Kirill Gromov
- Askancy
- MLK
- aXenDev
- Live Games
- Jelly Belly
- eveneme eveneme
- Analog
- Synergy
- burnyourfeelings
- Nomad
- ReyDev
- Morphe
- eivindsimensen
- YourSharona
- lordi
- shahed
- John Horton
- PayMap
- Serval
- Matt
- Nomer3
- Dennis Maidon
- Nicolas PC
- Ioannis D
- bernhara
- Zennuie
- COSMIN
- wulfx01
- Matthew Hawley
- bing11
- Verto
- George Anderssen
- Toby
- Cheryl
- ArashDev
- abobader
- IPS THEME
- SzymonPajacyk
- Bearback
- nosavinggrace
- Aengul
- Labis
- Maxius
- Shawn RR
- Richard Arch
- Marius
- Gary
- Sofia
- Ryan
- JoshB
- John Morris
- Mila
- Montreal
- aLEX49566
- PPlanet
- Ronald
- Fabian Paul Sanabria
- Meddysong
- sulervo
- PasXal
- ozman
- ZLTRGO