Tufekci, Zeynep (February 2008). "Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites". Bulletin of Science, Technology & Society. 28 (1): 20–36. CiteSeerX 10.1.1.468.6581. doi:10.1177/0270467607311484. S2CID 145666331.

Tufekci's "Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites" explores how individuals regulate the information they share on social networking sites based on the potential audience. Tufekci argues that users engage in "context collapse", where they treat all of their connections on social media as if they are the same, leading to a loss of privacy.