"Turning Content Viewers Into Subscribers" by MIT Sloan Management Review explores strategies for converting content viewers into subscribers. The article examines the challenges faced by content providers in monetizing their offerings and discusses tactics to increase subscriber conversion rates. It highlights the significance of value creation, personalized experiences, and effective marketing in enticing viewers to become paying subscribers. Keywords: content viewers, subscribers, monetization.
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"Turning Content Viewers Into Subscribers". MIT Sloan Management Review.
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