Vohra, Anupama, and Neha Bhardwaj. "From active participation to engagement in online communities: Analysing the mediating role of trust and commitment." Journal of Marketing Communications 25.1 (2019): 89-114.

This study investigates the impact of user participation in online communities on their engagement levels, with a focus on trust and commitment as mediating factors. Utilizing Structural Equation Modeling (SEM) on data from 203 respondents, the research finds that while trust partially mediates the relationship between active participation and engagement, commitment serves as a full mediator. Additionally, the study examines the role of personal characteristics, such as membership duration and gender, in influencing user engagement in online communities.