This dissertation expands previous research on online community success by adopting an ecological perspective, considering both internal and external factors influencing individuals' interactions within communities. Two empirical studies were conducted, highlighting the impact of competition from other communities and individuals' prior exchange history on ongoing participation decisions. Findings suggest that both community characteristics and external context affect member retention, emphasizing the importance of understanding the broader ecological and structural context of online communities.
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Wang, Xiaoqing. An ecological perspective on online communities. Diss. University of Pittsburgh, 2007.
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