Waters, John K., and John Lester. The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities. Simon and Schuster, 2010.

"The Everything Guide to Social Media" by John K. Waters is a comprehensive handbook designed to help beginners navigate the complex world of social media. Covering a wide range of platforms for messaging, social groups, location-based networking, news, collaboration, photo sharing, and reviews, this guide offers non-technical, easy-to-understand advice for mastering social media. It includes a special section on using social networks to enhance or expand a business, making it an invaluable resource for anyone looking to improve their online presence.