Watson, Pamela, Michael Morgan, and Nigel Hemmington. "Online communities and the sharing of extraordinary restaurant experiences." Journal of Foodservice 19.6 (2008): 289-302.

This paper investigates the impact of a community of food enthusiasts (foodies) on hospitality markets through virtual ethnography, focusing on how these consumers form a 'tribe' with shared values and identity on an Internet blog. It explores how the anticipation of sharing experiences with this community alters the nature of dining experiences, enhancing the value derived from being knowledgeable and skilled consumers. The study highlights the role of communication in creating meaning and understanding within the community, ultimately affecting the consumer experience and identity.